1.Participate, participate, and participate
Instagram, like a social media platform, is a community. Just as your business is a valuable part of your local community, you also need to show that you are a well-known member of the Instagram community.
This will help you get followers to stay in touch with your content.
Posting great images or videos is not enough!
To establish your reputation in the Instagram community, you will have to follow influencers and other brands (direct competitors) and engage with the content they generate in the conversations they started.
2. Strengthen your Instagram community by restoring local content
You can strengthen the reputation of your business in your Instagram and your local community by publishing content published by your local followers, other businesses in your area, and any local celebrities.
The person thinks that your own content will be featured by your business, but other followers are taking notice.
They can refer to your “shout” on your Instagram page, helping you reach their followers and more people in your local community. Win, win!
3.Manage a consistent brand identity
Joining Instagram with your business means creating another extension of your brand.
Instagram is a unique platform to use (and should) be used to achieve different targets from other social media accounts, but not all platforms, especially your brand in terms of tone and personality.
Most of your customers follow this brand for most of the many channels, all in all. If your Instagram personality is uneven from your website, Facebook page or your in-store employee’s tone, then there is a risk of confusing your customers.
Hence, Instagram and how you deal with users in the tone set in the headings of your posts should align yourself with what your business is really looking for.
4. Avoid Blanket Posting
Although the tone and the person behind your posts have to be consistent with different channels, the most similarity is damaging. You should carefully navigate between the single and the only things that are posted on the site that are not compromised on all channels.
Blockquote posting uses accurate message and content in various social media platforms.The danger of blanket posting is that customers that follow you across multiple social media channels are going to see this exact same message multiple times.
Users who follow you on multiple social media channels are going to see this exact message multiple times.
5. Showcase your local lifestyle
Your customer’s local lifestyle will lead to customers better after they purchase your products.
Instagram is a visual social media platform, a perfect channel to present what your brand looks like a lifestyle.
By activating images of your products in action, promoting the lifestyle of lifestyle, supporting your entire brand value and encouraging customers to buy. When creating images or videos that demonstrate the local lifestyle offered by your products, you should always aim to incorporate popular landmarks in your town.