1. What Is High-Quality Content?
If you ask SEO professionals and other marketers this question, you’ll get diverse and sometimes biased answers. Or worse, a regurgitation of what you’ve already heard or seen elsewhere (e.g., using content length to determine content quality).
But quality content is primarily content that achieves its For you, that might be:
- Increasing brand awareness.
- Ranking well on search engines.
- Improving click-through rates.
- Generating leads.
- Getting social shares.
2. Perform Research on Your Chosen Topic
It doesn’t matter whether the content you’re creating is visual, audio, or written — research is imperative.
Even if you plan to write solely based on your personal experience, you still need to research your topic.
I know some writers who, after researching topics similar to theirs, end up sounding like the posts they researched on the first page of Google, although they had their own unique insights to share.
Don’t be like them.
Want to give your content more credibility? Cite current studies or data.
Here’s an easy way to do this using Google Alerts:
3. Choose Your Own Unique Perspective
Creating content that is similar to what others have already created is sometimes inevitable.
But that often means you can stand out in several ways with careful forethought and planning.
Let’s use the headline of this post as an example. for the example
you could separate your content just by changing the headline to something different, like:
- How Not to Create High-Quality Content
- A Data-Driven Guide for Creating High-Quality Content
- Why You Shouldn’t Create High-Quality Content
- Why Creating High-Quality Content Doesn’t Work
These are some examples showing what’s possible and you can apply this to a host of other topics.
4. Apply Your Own Data or Experiences
Do you have any data or experience in relation to your topic if any?
If you have any experience and/or data supporting or disproving a popular opinion, you can – and should – use them.
For example, Your experience doesn’t necessarily need to be an isolated case.
From the examples above, it can be borne from a series of experiences (yours or other people’s) that form a pattern that contradicts popular opinion on an idea.
Let the article stay for a day or two, then come back to it. You’ll easily identify areas you can improve or areas you should remove for clarity because they don’t add much to the discussion.
5. Create Content on a Subtopic
Technically, most topics we write about are subtopics, but in a different context.
In a world where clickbait-type headlines and just creating “quality content” is all the rage, I discovered about making compelling introductions.
Or about how to write a sentence.
Think of subtopics in your niche that are not regularly discussed and do research to see if it will resonate with your audience. Then create content about it.