1. Go with the Trends
Holidays are almost always a trending topic and businesses have long taken advantage of these days to engage customers with holiday-themed messages, but there are other topics whose popularity you can leverage when creating compelling Instagram content.
This is a great way to garner some local attention as it ensures that you’re posting content that is relevant and interesting to your local followers.
To find trending hashtags in your area, you want to pay attention to the news, local events, and even community-specific holidays. That’s why it is smart to follow other businesses, local celebrities, and other community thought leaders because you can look at their Instagram for inspiration on trending and local keywords to use.
2. Focus on Localized Hashtags
Speaking of hashtags, there a lot of parallels between hashtags and SEO keywords.
To optimize the local reach of your Instagram page, you need to focus on localized hashtags.
This allows people in your area to find your posts and your business through area-specific hashtags. Instead of slapping a generic #nature on your outdoor photo’s caption, use a hashtag that includes your location, like #NewportNature.
It’s also good practice to include hashtags that include your area and the type of business you run. Again, hashtags are a lot like keywords.
3. Include a Link in Your Bio
This may seem obvious, but it is an absolute necessity on Instagram.
Your business page’s bio is the only space on Instagram that can include a link, so you must capitalize on it.
Without this link, followers won’t be able to convert by visiting your website, buying your products, and engaging with your brand elsewhere.
4. Create Professional, Creative Content
This may go without saying, yet there’s a lot of business pages on Instagram that routinely post images and videos that are lower quality, blurry, or badly composed.
If you want to gain a serious edge on Instagram, consider investing in a higher quality camera than your smartphone. You may even decide to invest in a professional photographer to help you create compelling pictures.
After all, Instagram is a visual platform, if you want to really excel at promoting your business in this environment, then you need to create the best visual content possible.
5. Geotag Your Posts
This is another strategy that, while seeming obvious, a lot of local businesses forget to do it.
If you want Instagram followers to discover and visit your local business, you need to tell them (and Instagram) where to find your business.
You can geotag individual posts with a location. When users click that location link, they are brought to a map page within the app that shows them exactly where your business is. It also shows other content posted from this location.